Jeb Terry Jr. and Cosm Look to Make the In-Person Sports Experience Virtual With New Immersive Technology

August 22, 2022

Executive Spotlight
Immersive Technology
Ryan Nece speaks with Jeb Terry Jr during the Variety Sports and Entertainment Breakfast sponsored by Cosm. Photo courtesy of Variety.
Have you ever wanted to go to Wimbledon, but don’t have the time or money to fly to London? Or how about seeing the World Cup from the sidelines? Jeb Terry Jr. and his team at Cosm seek to answer those very questions with their new immersive technology.
Terry Jr., CEO of Cosm, is looking to revolutionize the sports watching experience by bringing the best in-house seats to locations across the world.
“I think that’s the future of immersive — the future of sport in general. It’s the opportunity to go to the world’s biggest events and be there in the moment,” Terry Jr. said on Thursday in a keynote conversation with Ryan Nece during the Variety Sports and Entertainment Breakfast sponsored by Cosm. “And I think the task of our industry is to make that a real opportunity. Not just to one event, but to every major sporting event around the world.”
About Cosm
Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit and follow on Instagram, Twitter, Facebook, LinkedIn, Threads, and TikTok.