What is an Immersive Experience?

January 1, 2021

Immersive Technology
We hear the term Immersive Experience more and more, but what does it mean exactly? An immersive experience describes the perception of being surrounded by – and being a part of – a different environment than our normal day to day. This could be facilitated with technology like Virtual Reality goggles or a physical environment like a theme park attraction with multi-media components.
An immersive experience is transportive in nature – you may be in a venue, but the sights, sounds, energy, and even food experience take you to another place entirely – a cup final in England, a 3D voyage through the stars where constellations expand as you travel through them, or a futuristic, magical land from your favorite movie. You are enveloped in a captivating environment that stimulates the senses and deceives perception.
Human curiosity and the desire to explore have fueled immersive technology growth. Technology gives everybody access to these new frontiers with like live feeds from the ISS, footage from the Perseverance Rover on Mars, or new discoveries from the James Webb Telescope. Sport’s broadcasting and camera technology has evolved to put you right on the field in the middle of the action.
Over the past decade, Virtual Reality (VR) headsets have become synonymous with immersive technology and their adoption will continue to grow. Further innovation in immersive technology continues to push the boundaries of what is possible and where and how people can have immersive experiences.
The Experience Economy is rapidly evolving, and if you believe experiences on an exercise bike in a virtual spin class or esports with a headset are mind-blowing, wait until you see what is next!
Cosm provides an immersive experience unlike anything the world has seen until now. Cosm takes the power of immersive experiences and expands it, literally, to a physical space where large groups can share the excitement together. This collective experience of enjoying captivating content together is called Shared Reality, and it is the essence of Cosm’s immersive experience.
Cosm CEO Jeb Terry says it best, “The real thrill of live sports – or any live event – is the collective experience you have in a crowd of people all hanging on the same thread and sharing the same emotional peaks and valleys. You can’t get that in a headset. You have to be there, physically together. Cosm is merging virtual, physical and a social experiences into one transcendent experience – we call Shared Reality.”
The experience economy is exploding, and Cosm is leading the way by creating mind-blowing experiences for our valued customers that blur the lines of real and virtual across three primary markets: Sports and Entertainment, Science and Education, and Parks and Attractions.
Sports and Entertainment: We took VR fans to a front-row seat at the Summer Olympics in Tokyo, allowing them to get up close to their favorite events via our collaboration with NBC’s Olympics VR by Xfinity app. Fans with Oculus headsets were treated to live immersive feeds, full highlights, and replays, experiencing the Games as though they were watching the competition in person.
Science and Education: We bring the cosmos down to Earth for planetarium and museum patrons with award-winning design, engineering, and powerful software. Cosm designed, engineered, and installed two attractions in the 400,000+ square foot Shanghai Astronomy Museum, the largest dedicated astronomy museum in the world, where visitors can experience the heavens, together.
Theme Parks and Attractions: From custom immersive venues to theme park attractions, the biggest names in entertainment rely on Cosm to power the next generation of experiences to keep visitors coming back again and again.
Cosm is ready to help you apply our immersive experience expertise to meet your customers’ demands for awe-inspiring entertainment. Let us show you how we can put our unrivaled technology and expertise to work for you. For additional information about our services or to schedule an onsite tour of our Experience Center, please contact us.
About Cosm
Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit www.cosm.com and follow on Instagram, Twitter, Facebook, LinkedIn, Threads, and TikTok.