Shared Reality – The ‘Reality Technology’ of the future, today

January 1, 2021

Feature

Immersive Technology

Chances are you have heard about various ‘reality technologies,’ namely virtual reality, augmented reality, and mixed reality. These technologies deliver a range of immersiveness, all blending the real and virtual into a highly sensory and interactive user experience. Though their features may vary, reality technologies are accessible in headsets, smartphones, or computer screens, among other devices.

VIRTUAL REALITY (VR)

Full immersion in a virtual environment.

AUGMENTED REALITY (AR)

The real world enhanced with digital objects.

MIXED REALITY (MR)

Interact with the real world and the virtual environment.

But what do you know about Shared Reality?

EXPERIENCING SHARED REALITY

Cosm is creating a new type of reality technology that brings immersive experiences to physical spaces. Cosm’s CX Display envelopes around the entire audience, transforming the space into anything imaginable. Step onto the field of your favorite sporting event, take a trip through space, or enjoy front row concert seats with your friends. This is Shared Realty – it combines the best of both virtual and physical worlds.

THE POWER OF SHARED REALITY

Shared Reality stands apart from other reality technologies in two significant ways. First, it captures the raw emotion and energy of the performance on the screen as the immersive nature of the venue acts as a conduit for that collective energy to be shared and enjoyed by the entire audience. Imagine fans cheering their alma mater on to win a national championship 40 years in the making, reveling together in the highs of touchdowns scored or field goals kicked. Picture the glistening eyes of Lady Gaga’s Little Monsters as they sway to a soulful new ballad during a live concert broadcast. Those emotions and that powerful energy coursing through an immersive venue are one distinction of Shared Reality.

The second differentiator: Shared Reality is a collective experience, not just an individual one. That means looking over at your best friend or even a total stranger and high-fiving when the winning point is scored or savoring the last note of a song as it lingers in the air – together. Shared Reality speaks to fundamental human nature’s need to witness and validate experiences with others.

Shared Reality is equal parts reality technology and convivial social experience. This is the future of immersive entertainment.

HOW IS COSM SHAPING SHARED REALITY?

Cosm’s design, engineering, display, software, and content expertise provide the foundation for our full-stack technology solution to three primary client sectors: Sports and Entertainment, Science and Education, and Theme Parks and Attractions. At the Cosm Experience Center guests can experience Shared Reality as they are wrapped by our 20-meter LED Dome’s 5,000 square-foot display in stunning 8K resolution, with 29.5 million pixels shining 10x brighter than the brightest cinematic display.

COME SEE FOR YOURSELF

Cosm is ready to show you how our immersive experience expertise can be applied to meet your customers’ demands for awe-inspiring entertainment. Let us show you how we can put our unrivaled technology and know-how to work for you. For additional information about our services or to schedule an onsite tour of our Experience Center, please contact us.

About Cosm

Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit www.cosm.com and follow on Instagram, Twitter, Facebook, LinkedIn, Threads, and TikTok.  