NBC Sports, Cosm Partner to Bring College Football to ‘Shared Reality' Viewing Experience — USA Today

January 24, 2024

NBC Sports has partnered with technology, media and entertainment company Cosm to bring a new twist to viewing their broadcasts.
The multi-year partnership announced Wednesday will bring Premier League soccer, horse racing and Notre Dame and Big Ten football games to "shared reality" experiences. It is the first time any such events will be available in shared reality, according to a press release.
Cosm, the company behind shared reality, partnered with TNT Sports in 2023 to earn the rights to broadcast NBA, NHL and both U.S. national soccer teams' events. It also has partnerships with the UFC and Cirque du Soleil.
About Cosm
Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit www.cosm.com and follow on Instagram, Twitter, Facebook, LinkedIn, Threads, and TikTok.