The new name represents the company’s commitment to live immersive sports and entertainment
Cosm, a global technology company that builds end-to-end solutions that power immersive experiences, announced today that its division, LiveLike VR, has been rebranded as Cosm Immersive. The new name reflects the company’s ability to deliver live immersive experiences to fans across its partners’ products, mediums, and technologies; including VR headsets, mobile apps, and the web.
Cosm acquired LiveLike VR, the immersive arm of LiveLike, Inc. in 2020. LiveLike, Inc., will continue the development of its Audience Engagement Suite for mobile apps and web independently, under the leadership of Miheer Walavalkar.
As a global leader in live immersive sports and entertainment content, Cosm Immersive offers scalable, customizable solutions for live content capture, production, and distribution. The division is led by Fabrice Lorenceau, Vice President of Live Production & Video Technology, and Jérémie Lasnier, Vice President, Immersive Design, co-founders of LiveLike, who joined Cosm with the acquisition.
“Under Fabrice and Jérémie’s leadership, the team has pioneered VR production and immersive experiences over the last decade,” said Devin Poolman, Cosm’s Chief Product and Technology Officer. “We are excited to have them lead our new efforts to evolve incredible VR and AR viewing experiences.”
“What excited me most about becoming part of Cosm, is a renewed ability to innovate,” said Lorenceau. “Our live production has four tenets: immersive, content rich, interactive, and social; and Cosm allows us to push all four of these to places we have only imagined.”
Cosm Immersive’s production portfolio includes the world’s biggest events, working with partners such as FOX Sports, FIFA, Telemundo, IPL, UEFA, Sky, BBC, FranceTV, and more. The company works with leagues, broadcasters, and teams to produce and distribute live VR events, empowering rights holders and broadcasters to deliver immersive, interactive, and social experiences to consumers digitally via headsets (HMDs) and mobile platforms. Its white-label apps make it easy to launch customized best-in-class immersive experiences with a track record of producing content from multiple sports such as football, basketball, soccer, tennis, cricket, track and field, and combat sports. Past events include the World Cup, Super Bowl LI, Roland Garros, UEFA Champion’s League Final, and more.
Additionally, the company’s work within Oculus Venues brings together fans from around the world for live concerts and sporting events, collectively experienced in virtual reality. Cosm Immersive brings customizable and scalable broadcast-friendly workflows with MR and game-engine-powered graphics capabilities to make these productions turnkey.
“Cosm Immersive is a world-leading partner for the capture, production and distribution of immersive viewing experiences,” said Matt McCartney, Head of Immersive Technology at Sky. “They basically developed what is now the modern and broadcast friendly workflow.”
“With this new chapter, we have the ability to create immersive experiences that have never been seen before thanks to new Cosm technologies,” said Lasnier.
Cosm is currently showcasing live and immersive content in its new Salt Lake City-based Experience Center, which features its technology solutions housed in a 20-meter diameter immersive 8K LED dome, also known as DomeX, the only one of its kind in the world. The experience is powered by the seventh iteration of Evans & Sutherland’s core 3D rendering engine, Digistar, showing real-time rendered environments, live-streamed and recorded videos, and live content integrations with Unreal Engine and Unity. The Cosm technology platform combination of DomeX, Digistar, and live content capture and distribution takes immersive experiences to a whole new level across its three primary content verticals; now including the sports and entertainment market.
In addition to Cosm Immersive, Cosm is comprised of Evans & Sutherland (E&S), a leading software and display technology company, with a 70-year legacy of providing spatial computing and immersive rendering software, projection and LED screen technology, and full dome theater systems; and Spitz, Inc. (an E&S subsidiary), known for the Spitz NanoSeam panel, and a pioneer in the planetarium and custom curved projection screen industry. The company provides design and structural engineering expertise, custom domes and spherical structure manufacturing, and additional curved and domed architectural designs. With over 2,000 experiences delivered and over 500 active installs, the combined companies are the market leader in the planetarium industry. In addition, the companies have also delivered signature experiences at prominent theme parks and attractions such as SeaWorld and other well-known parks; counting some of the world’s most notable flying and dark rides as successful screen design and development projects.
Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit www.cosm.com and follow on Instagram, Twitter, Facebook, LinkedIn, Threads, and TikTok.