Global technology company Cosm has acquired C360 in a strategic move that expands its industry-leading ability to power the immersive experiences of today and the future.
Founded in 2008, Pittsburgh-based C360 delivers immersive video solutions that integrate with major broadcasters and digital partners, including the biggest sports media companies and leagues as well as various governmental agencies and initiatives.
In early 2022, Cosm was lead investor in C360 as it successfully raised funding to expand its capabilities with major leagues, teams, and broadcasters, and to activate its technology inside arenas and stadiums, and at major sporting events around the world. The two companies have identified more growth opportunities with broadcast and league partners since Cosm’s initial investment and will continue building on the synergy of complementary technologies.
“We invested in C360 last year to fuel its growth and, over the past twelve months, recognized the incredible opportunity for us to go further, together,” said Jeb Terry, CEO and President at Cosm. “We have validated Cosm’s best-in-class tech stack with our history of innovation, recent R&D developments, and well-defined roadmap. Now, with C360 as part of our team, our capabilities become even more formidable in the immersive and linear production space. This acquisition reinforces our commitment to our broadcast partners and the value-add approach we take to deal making. It is a testament to our aligned visions of redefining the way the world experiences content and bridging the gap between the experience economy and immersive technologies.”
“We are excited to be joining Cosm, a company that is redefining how we watch and interact with sports video,” added Carlos Silva, CEO at C360. “From Cosm’s world-class venues to our state-of-the-art technology that brings you closer to the action, C360 as part of Cosm is a perfect path to accelerate and forever change the way we watch and immerse ourselves in sports and entertainment.”
The software and technology developed by C360 will expand Cosm’s linear offering with additional complementary elements to capture content entirely in-house for its fully immersive venues, including its recently announced forthcoming locations in Los Angeles and Dallas, as well as for clients and partners across the sectors of sports, entertainment, science and education, parks and attractions, and more.
“C360 has been an innovator in bringing immersive video workflows to major broadcasts,” said Devin Poolman, Chief Product and Technology Officer at Cosm. “Its cloud-based software solutions will bring new distribution opportunities to Cosm, and its expertise in camera systems and computer vision are a great fit with our in-house capabilities.”
The terms of the deal will not be disclosed. C360, a Cosm company from here on, will continue to operate out of Pittsburgh and expects the acquisition to have a significantly positive impact on its existing client and industry concentrations.
Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit www.cosm.com and follow on Instagram, Twitter, Facebook, LinkedIn, Threads, and TikTok.
C360 has pioneered original 360 technologies that deliver the highest quality non-stitched immersive video products, live output for broadcast and OTT platforms. C360’s proprietary process and ultra-high-quality output has earned relationships with Fox Sports, CBS Sports, ESPN, NBC Sports, TNT, NASCAR, NFL, NHL, AWS Sports among many others including sports betting operators and data providers. To learn more, visit C360.