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NBC OLYMPICS VR BY XFINITY: BEIJING

Experience the World’s First Immersive 8K VR LiVe Stream

COSM AND COMCAST NBC UNIVERSAL

Working alongside Comcast NBCUniversal, we achieved our most ambitious global sports immersive experience to date—streaming more than 150 hours of 8K Live VR and on-demand interactive video of the 2022 Winter Olympics in Beijing. Available through the NBC Olympic VR by Xfinity app and NBC Sports on YouTube, fans worldwide now have access to 180-degree live coverage and 360-degree on-demand immersive feeds of the Winter Games in Beijing.

UNPRECEDENTED VIEWER ACCESS

The 8K live video broadcast in the NBC Olympic VR by Xfinity app gave viewers an opportunity to experience the Winter Olympics as though they were there in person. For select events, viewers could view live-produced coverage from 5 different 8K 180-degree camera angles in a virtual suite environment, or switch to an 8K 360-degree camera for the full surround experience. Viewers enjoyed over 2 dozen 8K 360-degree features covering a wide range of sports from the Games.

DISTRIBUTION INNOVATION

What was truly unique about this work with the innovative NBCUniversal team was leveraging technology for live and on-demand videos, encoding them as OMAF-based “tiled” video streams, a format that makes delivery of ultra-high resolution 8K video streams possible to viewer headsets. This historic first 8K 180-degree stream delivered the most immersive experience ever seen in live VR sports.

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