NBC OLYMPICS VR BY XFINITY: BEIJING
Experience the World’s First Immersive 8K VR LiVe Stream
COSM AND COMCAST NBC UNIVERSAL
Working alongside Comcast NBCUniversal, we achieved our most ambitious global sports immersive experience to date—streaming more than 150 hours of 8K Live VR and on-demand interactive video of the 2022 Winter Olympics in Beijing. Available through the NBC Olympic VR by Xfinity app and NBC Sports on YouTube, fans worldwide now have access to 180-degree live coverage and 360-degree on-demand immersive feeds of the Winter Games in Beijing.
UNPRECEDENTED VIEWER ACCESS
The 8K live video broadcast in the NBC Olympic VR by Xfinity app gave viewers an opportunity to experience the Winter Olympics as though they were there in person. For select events, viewers could view live-produced coverage from 5 different 8K 180-degree camera angles in a virtual suite environment, or switch to an 8K 360-degree camera for the full surround experience. Viewers enjoyed over 2 dozen 8K 360-degree features covering a wide range of sports from the Games.
DISTRIBUTION INNOVATION
What was truly unique about this work with the innovative NBCUniversal team was leveraging technology for live and on-demand videos, encoding them as OMAF-based “tiled” video streams, a format that makes delivery of ultra-high resolution 8K video streams possible to viewer headsets. This historic first 8K 180-degree stream delivered the most immersive experience ever seen in live VR sports.
TRAILBLAZING WITH 8K LIVE VR
In an industry first, we streamed over 100 hours of fully produced Olympic events in Beijing in VR, with graphics and commentary. Live coverage of 6 sports included hockey, snowboarding, and figure skating in ground-breaking 8K resolution for both VR180 and VR360.
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