In February 2023, Cosm announced its first partnership with a professional sports league to produce and distribute live 8K select NBA League Pass games in Shared Reality. Bringing fans together in person and closer to the game, NBA games will be a key pillar in programming at Cosm’s entertainment venues in Los Angeles and Dallas, with more venues to come.
Read the roundup of news coverage below for more information on the transformative deal
SPORTS BUSINESS JOURNAL
THE NBA-COSM PARTNERSHIP IS POWERING A NEW TYPE OF FAN IMMERSION WITH “SHARED REALITY” TECHNOLOGY
The promise of replicating the experience of courtside seats has been touted for years but has been hindered by challenges ranging from fans’ reluctance to wear VR headsets for extended durations, cameras not having sufficiently high resolution or low latency, or video projections not being properly scaled or smooth.
Simply put, this endeavor from Cosm is the closest rendition yet through 8K video and an end-to-end tech stack of hardware and software that can process and present it. By liberating viewers from wearing headsets or holding other such devices, they are not beholden to the disciplines of “AR, VR, XR, MR, whichever R is coming,” Cosm CEO Jeb Terry said.
BOARDROOM
NBA ANNOUNCES FAN EXPERIENCE PARTNERSHIP WITH COSM
Cosm’s immersive experience takes fans into a stadium-like atmosphere. During NBA events, Cosm will offer fans upscale food and beverage options, specialized merch, and access to art visuals that take them virtually inside the arena. NBA ID members will get exclusive benefits at Cosm’s venues, including discounts on tickets, merchandise, and events.
TECHBUZZ
NBA AND COSM ANNOUNCE PARTNERSHIP TO BRING LIVE GAMES IN 8K TO NEW EXPERIENTIAL VENUES
“This is one of the most transformational deals to hit the sports industry in quite some time,” said Jeb Terry, President and CEO at Cosm.
DALLAS INNOVATES
THE LAST WORD: COSM’S JEB TERRY ON BRINGING 8K LED-DOME LIVE NBA GAMES TO DFW
Cosm announced a partnership with the NBA that could one day drive lots of Dallas Mavericks fans (and OK, fans of other NBA teams too) to its Grandscape venue. The multi-year partnership will feature a new live game viewing experience unlike anything you’ve ever seen on your TV or a sports bar near you.
USA TODAY
NBA ALL-STAR WEEKEND TAKEAWAYS: DID MAC MCCLUNG REVIVE DUNK CONTEST? NBA VIEWING FUTURE, MORE
Cosm and NBA partnership a major takeaway from NBA All-Star 2023.
SVG NEWS
LIVE FROM NBA ALL-STAR 2023: NBA STRIKES DEAL WITH COSM TO OFFER GAMES IN ‘SHARED REALITY’ 8K AT FORTHCOMING COSM VENUES
“It’s a big day for us,” Cosm’s President and CEO Jeb Terry said in an interview with SVG. “The NBA is, of course, always known for their innovation, their tech-forward approach, and their approach to partnership. That was key for us to establish as we start to showcase to the world what we’re doing around the live in-game product and that compliment to what’s going on in-venue.”
“The pinnacle of being an NBA fan is getting into the arena; seeing and sharing that experience with those around them,” Teddy Kaplan, Associate Vice President, New Media Partner Management Lead at the NBA said to SVG. “You keep going back. For 99% of our fans who don’t get to go a live NBA game, this is for them. This is bringing that live excitement of the game to fans in a shared space.”
SPORTSPRO
NBA PARTNERS WITH COSM TO OFFER ARENA-LIKE EXPERIENCE IN 8K ‘SHARED REALITY
Cosm’s technology promises to bridge the gap between the physical and virtual worlds by digitally recreating a stadium and replicating the atmosphere in a dedicated facility. Every element of the experience is intended to make a fan feel like they are actually attending a live event, with immersive visuals, authentic food and beverage options, and other venue elements such as merchandise stands.
THE ATHLETIC
2023 NBA ALL-STAR GAME LIVE UPDATES: HOW TEAM GIANNIS BEAT TEAM LEBRON
Imagine your favorite sports bar partnering with IMAX, only with a better quality picture and the ability to customize the visuals to every hoops fan heart’s desire. It’s honestly hard to describe why this experience is so different, because it doesn’t do it justice to compare it to sitting courtside. In terms of the scope and size of it all, it’s like sitting courtside … if you had accidentally run into the laser from “Honey I Shrunk the Kids” (Look it up, youngsters). Everything is massive … and detailed … and incredibly cool.