September 22, 2023
Los Angeles, CA
Cosm is a global technology company that brings experiences to life in immersive environments. We help our partners create spaces and content that blur the lines of real and virtual across three primary markets: Sports and Entertainment, Science and Education, and Parks and Attractions. Cosm was born from the fusion of some of the greatest innovators in the history of technology. Evans & Sutherland, Spitz, Inc., and Cosm Immersive combined forces to power the immersive experiences of the future as Cosm. Innovation is in our DNA.
The Director of Sales will develop and execute strategies that maximize revenue in the areas of Group Sales, Tour & Travel Sales, & Special Events for Cosm in LA. This individual will combine creativity with business savvy to build Cosm brand equity, create awareness, and drive ticket sales and revenue. The ideal candidate is a resourceful and innovative deal maker with an entrepreneurial spirit and partnership-oriented mindset.
•Establish and develop long-term relationships in the event planning, group, tour & travel, and marketing communities.
•Develop outreach strategies and necessary plans for managing the departmental budget; implement department workflow to deliver the plan.
•Effectively manage, develop, and mentor day-to-day functions of the sales team.
•Effectively oversee group sales efforts, including the development of an innovative outreach plan, partnerships, and educational programs to maximize group ticket revenue sales year-round.
•Research, evaluate, and develop special event profit-generating opportunities.
•Ability to effectively evaluate risks and liabilities of special events and venue rentals.
•Participate in ongoing departmental financial analysis, planning and budgeting.
•Proactively solicit new business by making sales calls and presentations, attending domestic and international trade shows and conferences, and engaging in other client prospecting.
•Monitor competitive programs and analyze consumer and tourism (international and domestic) marketplace trends on an on-going basis; identify key insights and adjust and enhance sales plans accordingly.
•Oversee marketing research projects, which may include pricing research, creative testing, pre- and post-launch, onsite consumer and group surveys, and additional market research as determined.
•Update pricing models, refine ticketing price points and packages, and adjust revenue projections as needed. Work closely with ticketing system personnel and box office staff to track sales and execute ticketing programs.
•Oversee daily revenue tracking, database management, and ensure accuracy of contracts and invoices.
•Maintain open communication and build effective and collaborative relationships within Cosm key external stakeholders and building ownership.
•Bachelor’s degree, preferably in marketing, communications, business or related field.
•5-7+ years in a relevant leadership role, preferably in a high-volume Sales environment. Exposure to sports, entertainment, tourism, events and/or high-volume attractions a plus.
•Aptitude for integrated marketing planning and execution, including management of multiple marketing channels, as well as agency partners, to meet objectives.
•Knowledge of Los Angeles local and regional markets, venue operations, and special events industries a plus
•Proficiency with data, research process, ticket sales patterns, and demographic trends.
•Ability to manage a wide variety of internal and external stakeholders; thoughtfully developing and delivering sound recommendations to senior management.
•Capable of thriving in a fast-paced start-up environment; balancing creativity and innovation with practical solutions.
•Knowledge of domestic and international tour & travel/group sales.
•Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required.
Cosm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.